Concept of Digital Marketing

Concept of Digital marketing :

It is a broad term that encompasses all marketing efforts that use an electronic device or the internet. It involves promoting products or services through various online channels to others.

Digital marketing involves online advertising, email marketing, search engine optimization (SEO), social media marketing (SMM), content marketing, paid search marketing, mobile marketing, online reputation management, and video marketing, among others.

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Benefits Of Digital Marketing : 

                  

• Global Reach.
• Local Reach. 
• Cost-effective.                         
• Brand Awareness.                          
• Effective Targeting. 
• Multiple Strategies. 
• Multiple Content Types. 
• Increased Engagement.

Watch this video for better understanding about digital marketing: