Thursday, October 12, 2023

Job Profile:

1. Digital Marketing Manager

2. Digital Marketing Executives

3. E-commerce website manager

4. Digital Marketing Account Manager

5. Content Writer

6. SEO Analyst

Wednesday, October 11, 2023

1. Data Analysis - Data Analytics refers to the utilization of functional procedures and modern software to gather and process a wide range of information from different online interactions of your target market.

2. Content Creation- The heart of digital marketing is generating content that will pull a company’s target audience to the brand.

3. SEO & SEM- Google’s algorithm is constantly modernizing, and the importance of utilizing applicable and specific keywords have skyrocketed.

4. CRM- Monitoring customer experience helps companies understand the growing needs of their target audience. Digital Marketers need to develop skills of Customer Relationship Management which involve strategies you can use to monitor and maximize customer experience.

5. Communication Skills- Good communication skills in a digital marketer includes variables such as spreading impactful messages, establishing trust, and building relationships.

6. Social Media Marketing - Social media is becoming an arena for public conversations. Digital marketers can use that to their advantage to convey relevant message to the relevant audience.

7. Basic Design Skills - Visual content today gives you more exposure than written content. Videos are taking over the internet because they are now known to have a higher conversion rate, engagement and higher SEO rankings.

Video of Digital Marketing skills:

Advantages and Disadvantages of Digital Marketing

Advantages of Digital Marketing :

1.Global reach

A website allows you to find new markets and trade globally for only a small investment.

2.Lower cost

A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

3.Trackable, measurable results

Measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.

4.Personalisation

If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

5.Openness

By getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

6.Social currency

Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.

Disadvantages of digital marketing:

1. Skills and training

You will need to ensure that your staff have the right knowledge and expertise to carry out digital marketing with success. Tools, platforms and trends change rapidly and it's vital that you keep up-to-date.

2. Time consuming

Tasks such as optimising online advertising campaigns and creating marketing content can take up a lot of time. It's important to measure your results to ensure a return-on-investment.

3. High competition

While you can reach a global audience with digital marketing, you are also up against global competition. It can be a challenge to stand out against competitors and to grab attention among the many messages aimed at consumers online.

4. Complaints and feedback

Any negative feedback or criticism of your brand is can be visible to your audience through social media and review websites. Carrying out effective customer service online can be challenging. Negative comments or failure to respond effectively can damage your brand reputation.

5. Security and privacy issues

There are a number of legal considerations around collecting and using customer data for digital marketing purposes. Take care to comply with the rules regarding privacy and data protection.

Watch following video for better understanding-

Concept of Digital Marketing

Concept of Digital marketing :

It is a broad term that encompasses all marketing efforts that use an electronic device or the internet. It involves promoting products or services through various online channels to others.

Digital marketing involves online advertising, email marketing, search engine optimization (SEO), social media marketing (SMM), content marketing, paid search marketing, mobile marketing, online reputation management, and video marketing, among others.

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Benefits Of Digital Marketing :

Global Reach.
Local Reach.
Cost-effective.
Brand Awareness.
Effective Targeting.
Multiple Strategies.
Multiple Content Types.
Increased Engagement.

Watch this video for better understanding about digital marketing:

Friday, September 29, 2023

Scope of Digital Marketing

DIGITAL MARKETING

Introduction of Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using internet. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Scope Of Digital Marketing

Search Engine Optimization (SEO): SEO involves optimizing a website or online content to rank higher in search engine results pages (SERPs). It is crucial for increasing organic (non-paid) traffic and improving visibility online.
Content Marketing: Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. Content can take various forms, including blog posts, videos, infographics, and more.
Social Media Marketing: This involves using social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to connect with the audience, build brand awareness, and drive engagement.
Email Marketing: Email marketing involves sending targeted emails to a list of subscribers to promote products, share news, provide updates, and nurture leads.
Pay-Per-Click (PPC) Advertising: PPC advertising includes platforms like Google Ads and Bing Ads, where advertisers pay for their ads to appear when specific keywords are searched, and they only pay when users click on the ads.
Affiliate Marketing: In this model, businesses partner with affiliates (individuals or other businesses) who promote their products or services and earn a commission for each sale or lead generated through their efforts.
Influencer Marketing: Brands collaborate with influencers (individuals with a large and engaged online following) to promote their products or services, leveraging the influencer's credibility and reach.
Video Marketing: Video content is increasingly popular, and platforms like YouTube, TikTok,
and even social media platforms offer opportunities for businesses to engage with their audience through video.
Mobile Marketing: With the proliferation of smartphones, mobile marketing involves
strategies tailored to reach users on mobile devices, such as mobile apps, SMS marketing,
and location-based marketing.
Data Analytics and Marketing Automation: Digital marketing relies heavily on data analysis
to measure the effectiveness of campaigns and make data-driven decisions. Marketing
automation tools streamline repetitive tasks and personalize marketing efforts.
E-commerce Marketing: For businesses selling products online, e-commerce marketing strategies like product listings optimization, cart abandonment recovery, and recommendation engines are essential.
Voice Search Optimization: As voice-activated devices and voice search become more prevalent, optimizing content for voice search is gaining importance.

Video Link:-👇

https://www.youtube.com/live/kWVsP4BArk0?si=DGf4pK5XIP3v7lfS

Digital Marketing